Our services

Everything that advances your tourism business from a single source – user-oriented, networked, innovative and efficient.

Strategy & consulting



Analytics and performance measurement

Public relations

Social media and influencer marketing

Classic advertising

Content marketing

Digital marketing

Trade fairs and events


Hardware for destinations


Requirements management

Experience design

Content management systems

CRM systems

Individual software development


Communication and PR

Increase holiday pleasure with us and generate bookings – through exciting stories and 360° communication.

Public relations

  • Successful media collaborations and press trips, conferences and events on personal relationships with editors and journalists.

  • Performance review with coordinated media control online and offline

  • Better visibility of destinations and tourism companies in all relevant media through media-specific preparation of content for print, online, radio and TV

Social media and influencer marketing

  • Successful social media appearances for Facebook, Instagram, Pinterest, YouTube, Snapchat and TikTok through comprehensive concepts and content that inspire

Classic advertising

  • On everyone’s lips thanks to high-reach campaigns in non-digital space (e.g. out of home, radio, TV, supplements and advertisements)

Content marketing

  • 360° storytelling through management and production of text, image, video, audio, AR and VR content from a single source.

  • High-quality tourism media for destinations and tourism companies (e.g.: print magazines, brochures, e-magazines, destination.travelstory)

  • Your messages across all channels through comprehensive content strategies, targeted editorial and sales plans.

Digital marketing

  • More visitors, bookings and interaction through performance-oriented campaigns and advertising materials (e.g. social advertising, display campaigns, SEA or digital out of home)

  • Improved ranking through well-founded SEO strategies

Trade fairs and events

  • Successful live communication at trade fairs and events through professional event and invitation management including trade fair construction

Collaborations and refinancing

Increase your marketing budget with us – we will find the right collaborative partners for you.


  • Development of additional revenue streams through the sale of content via press distribution and online platforms.

  • Increase in advertising budgets through attractive follow-up campaigns for tourism service providers and regions

Cooperative marketing

  • Strengthening of the image of tourism service providers and regions through targeted brand collaborations

  • Sales collaborations to better disseminate your content

  • Increase in reach through cooperation with tourism and non-tourism partners such as lifestyle. Food or outdoor brands


Tap into the tourism source markets in Europe and expand them sustainably with us.

B2B marketing:

  • Representation of destinations and service providers on all European markets.

  • Planned increase of the bookable offer via all channels in cooperation with tour operators, OTAs and other booking platforms

  • Improvement in accessibility of destination by increasing available bus, train and flight capacities

  • Improvement in destination knowledge through training courses, familiarisation tours, e-learning courses with operators and OTAs.

  • Improvement in knowledge of source markets through training and workshops, capacity building

  • Product development in particular for sustainable, community-based tourism

B2C marketing:

  • Greater relevance and visibility through PR, social media and influencer marketing.

  • More bookings through digital campaigns and collaborations with tour operators, travel agencies, OTAs and other booking platforms.

Corporate design, corporate identity

Make a mark with us and create identity – for strong recognition value.

Corporate design:

  • Improvement in the public image of all employees through easy-to-use corporate design manuals

  • Increase in the recognition value of tourism companies via all communication channels

  • Increase in efficiency in communication through uniform, well-thought-out basic elements

Corporate identity:

  • Increase in employee acceptance with regard to corporate identity through participatory development of core aspects such as corporate culture, communication, behaviour, values, etc.

Analysis, strategy, consulting, knowledge transfer

Understand markets better with us and act more purposefully – through workshops, e-learning courses, analyses and strategy recommendations.

Strategy & consulting:

  • Better basis for decision-making and processes through business intelligence, market and competitor analyses, big data and data science

  • Sustainable brand development through strategic brand management based on brand steering wheel and other tools. Development of products for credible and relevant brand experiences

  • Targeted and success-oriented marketing through comprehensive concepts for tourism. Cooperative creation of digitalisation, sales, refinancing, communication, PR and content strategies


  • Topics include: digital transformation, agile methods, digital campaigns, social media marketing, content marketing, positioning, website optimisation, analytics. We conduct our workshops online as well as offline. Always in a relaxed atmosphere and as equals


  • Conception, didactic preparation of content, software development and gamification for optimal learning success

Analytics and performance measurement:

  • Capturing, evaluating and optimising communication and campaign success through intelligent tag management, Google and Facebook analytics. Setting up custom dashboards for meaningful reporting

Software development, websites, digital infrastructure

Implement digital projects with us – from requirements management to software development and hosting.


  • Other products: destination.travelstory (e-magazine, blog), destination.city (website for a small budget), destination.welcome (guest information on site), destination.cms (gets the best for destinations out of the CMS Typo3), destination.base (..?), destination.bot (Amazon Alexa Skill)

  • Effective presence throughout the entire customer journey through a homogeneous data base (destination.data), open-data technology (open.destination.one) and guest-centred user interface (destination.pages+)

Hardware for destinations

  • Digitally access touchpoints in the destination with destination.kiosk (information panels for indoor and outdoor areas) and destination.box (turns your TV or info screen into a multimedia guest information point)


  • Provide secured, highly accessible and GDPR-compliant data with hosting, cloud services and sharepoints via servers at German locations

Requirements management

  • Implement software projects more efficiently from the start and ensure quality

Experience design

  • Specifically increase the conversion of web applications through user-centric interaction design (UI, UX, persona models, customer journey and touchpoint analysis, email design)

Content management systems

  • Better manage content and display it in an SEO-compliant manner, e.g. with Typo3, WordPress, Redaxo, Pimcore

CRM systems

  • Generate and supervise leads in a targeted manner through professional customer relationship marketing, e.g. with Salesforce, Microsoft Dynamics, HubSpot or Zoho

Individual software development

  • Custom-fit software solutions such as websites, landing pages, e-learning, content hubs, apps and mobile solutions according to your needs


  • Optimum data exchange via interfaces of established frameworks, such as: Symfony, Laravel and Spring