familien-ferien realigns communication
More relevance for families through needs-based content offers on- and offline
"Good times. From us. For you.” Baden-Württemberg's families invite vacationers personally to share a great time with them! This customer benefit is immediately apparent after our relaunch and restructuring in close cooperation with Tourismus Marketing GmbH Baden-Württemberg.
The website shows that Baden-Württemberg is a family-friendly travel destination. If you want to learn more, you can now swiftly find an abundance of information and inspiration.
The offline campaign uses regional parent newspapers as communication channels for the annual family magazine, which is filled with highlights, news, and blogger stories. The focus of the magazine on inspiring stories while at the same time shifting the presentation of the certified businesses to the familien-ferien.de website enabled a significant reduction in costs.