100 % more involvement

Inspire with us through scrollytelling

  • Client: Singapore tourism board 

  • Editing and text, destination.travelstory, website, scrollytelling

Singapore is a master at combining what at first glance appear to be opposites in an exciting symbiosis. This is demonstrated not least by the more than 70,000 m² of green facades and roofs of numerous inner-city buildings.

Matthias Kraft
neusta Grafenstein

  • Modern layout like a glossy magazine

  • Scrollytelling for more user engagement

  • Mobile First & Responsives Design

  • Good performance and visibility on Google

  • Based on Typo3 (CMS) and therefore arbitrarily expandable

  • Ongoing SEO optimisation

  • Setup Google Tag Manager, Analytics and Search Console

  • Integration of extensive image sections and films

Singapore online magazine

With the new Singapore online magazine, travel stories come alive and inspire readers

Texts, photos, image galleries and videos appear specially prepared in this high-quality scrollytelling format - without the need to install an app. The magazine's articles are optimally displayed via all common internet browsers as well as on all tablets and smartphones with Android and iOS. The new Singapore eMagazine offers a modern layout like a high-quality print magazine. The high proportion of images and the full-screen layout as well as the intuitive usage concept ensure a unique, immersive reading experience. All stories are prepared on the basis of current web standards and are thus fully indexable by search engines. Special care was taken in photo editing and text creation to present users with an ideal mix of entertainment, travel inspiration and information. Search engine optimisation ensures optimal findability and numerous visitors. The integration of Google Tag Manager, Analytics and Search Console enables a detailed measurement of success, the identification of the most important content and further optimisation based on this.