The creation of an attractive concept is the key enabler for any event marketing. The density of events is high, as are the expectations of a successful event. To stand out from the mass of invitations and achieve a high number of visitors, it must be precisely defined in advance what is of interest to the respective target group and how they can be motivated to participate. In the case of the Taiwan Event in Frankfurt, an exclusive environment was combined with an interesting testimonial. The actress Valerie Niehaus, well-known from radio and television, supported the general product presentations with her very individual Taiwan experience. Both the high number of registrations and the extremely interested audience confirmed the success of this approach.