Integrated marketing campaign for Taiwan
Networking of all marketing activities ensures more efficiency and increase in arrivals
Since 2018, neusta Grafenstein has been responsible for the PR and marketing of the Taiwan Tourism Office. Time for a short review. Whether classic press trips or elaborate social media campaigns, trade fair appearances or cooking shows, the production of print media, TV productions, or the implementation of extensive digital campaigns – we did it all.
We look back on numerous successful cooperations with well-known media such as Brigitte, ADAC Magazin, FAZ, or Abenteuer & Reisen, publications that were realized via our press releases and press trips. In total, a media value of well over two million Euros was achieved in the print sector alone. In digital advertising, too, all forecasts were significantly exceeded thanks to extensive optimization. Website traffic was increased by more than 50 percent, and our presence and dialogue in social media was greatly expanded. The social media campaign "the switched suitcase" was particularly successful, with over 20 million advertising contacts, 600,000 interactions, and 190,000 video views by a target group interested in Asia. And we are particularly pleased with the 16 percent increase in arrivals in Taiwan between September 2018 and June 2019.