Content strategy 

How to build an in-depth and lean content strategy for your business.

  • Workshop Content 

  • Topic: Content strategy

  • Workshop leader: Anna Pashkova

Workshop Content

Content strategy

The workshop is aimed at all tourism companies that want to create strong and authentic content.

Speaker
Anna Pashkova

Content of the workshop

  • Defining a clear positioning to establish long-term support: superpower, values, message.

  • Portrait of the target group: their needs and their search behaviour. Sinus-Milieus typology.

  • Brand content matrix. We create a matrix for your company that you might use to create content that pays off.

  • Entertainment vs. benefits 

  • Entertainment with added value

A clear positioning makes you and your product special. With a precise target group analysis, you improve the understanding of your customers. In combination with a brand content matrix, you will be able to produce customized content.

Your advantages?
The content strategy is the requirement for all your marketing activities. You communicate authentic and customer relevant values and thus attract your audience.
After carefully taking stock of your tourism strengths + considering your clients´ needs, this workshop will enable you to create the content your customer is craving for.