A clear positioning makes you and your product special. With a precise target group analysis, you improve the understanding of your customers. In combination with a brand content matrix, you will be able to produce customized content.
The content strategy is the requirement for all your marketing activities. You communicate authentic and customer relevant values and thus attract your audience.
After carefully taking stock of your tourism strengths + considering your clients´ needs, this workshop will enable you to create the content your customer is craving for.